START WITH WHY

Start With Why by Simon Sinek argues that great leaders and organizations inspire action by starting with their core purpose—the “why”—rather than with “what” they do or “how” they do it. The book introduces the “Golden Circle” model, which explains that effective communication and leadership stem from the purpose (why), followed by the process (how), and finally the product or service (what). By communicating their purpose, businesses can build loyalty and attract employees and customers who share their values, leading to lasting success.